About - Alcazar Ad Ops

We Grow Service-Based Businesses Predictably

Our Lead-Gen Ads Have Generated Over $70M in Revenue

We Deliver Real Results

$10.9M Profit In 10 Months! (7.4 ROAS)

Through strategic scaling, meticulous audience targeting, and in-depth research, their campaigns not only surpassed expectations but also established this Florida home improvement business as a market leader. Over 7.6K qualified appointments at $102 per qualified lead, generating over $10M in profit with a remarkable 7.4 ROAS.

$0K to $131K In 3 Months! (32 ROAS)

A deep understanding of our ideal customer and finely tuned campaign strategies enabled us to significantly increase ROI and lead generation for a summer camp in North Carolina. By crafting custom landing pages and meticulously targeted ad groups, we achieved a Cost Per Lead (CPL) of $12, generating 388 qualified leads and $131,960 in sales from just $4,035 in ad spend.

$201K to $737K/Month In Sales (21 ROAS)

This automotive company struggled to scale profitably, hitting a ceiling with other agencies. Through our Marketing Mastery Audit, we restructured their ad accounts and implemented advanced attribution software, doubling their ROAS in just 6 months. Using ClickMagick for third-party tracking and targeted product campaigns, we scaled their ad spend from $16.7K to $34.8K, achieving a remarkable 21 ROAS and significantly enhancing their overall performance.

6.9 ROAS IN 4 Months (Real Estate)

This vacation home real estate company was unhappy with their previous advertising methods and struggled to generate affordable, qualified leads. We helped them decrease their CPL from $35 to $10/lead through strategic Facebook and Google Ads. Focusing on a well structured account, optimized creative strategy, A/B testing, and advanced tracking, we achieved a 6.9 ROAS in just 3 months. Our efforts significantly improved their lead quality and overall campaign performance.

4.6 ROAS In 5 Months

Through strategic restructuring of this conveyor company’s Google Ads account, granular campaign segmentation, and comprehensive testing, we transformed their Google Ads account and marketing strategy, achieving remarkable results. The results include a 245.82% increase in qualified leads and a 57.82% reduction in cost per lead, achieving 3,189 qualified scheduled appointments in 5 months!

Ashlyn Falahee SPF Screens & Awnings

"I have worked with Pepe since August of 2021 and he has been a huge catalyst in our growth.
When we first started with Pepe we ended that year with around 11 million in revenue and we just ended 2023 with about 26 million in revenue and it is definitely due to Pepe's advertising and marketing strategies.
As a small business owner it is really important for me to surround myself with people who are great at their craft because I do not know it all! When we decided to bring on Pepe to help with our advertising and marketing strategies I knew nothing about Meta, campaigns, or ads so I relied on Pepe's expertise to elevate us with his suggestions. We ended up shifting the budget in more of a digital direction and Pepe helped with that strategy and growth. Based upon our advertising performance, it has been a great partnership and I highly recommend working with Pepe!"

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Amanda Coleman Nelson Coleman Jewelers

"We worked with Pepe for several years. Pepe was able to relay the information to us in a way that was easy to understand so we could collaborate and drive results. Pepe was always looking out for new products or resources we could use to drive lead generation and brand recognition towards our strategic plan. Pepe is easy to speak to and receives feedback very well. He also is comfortable giving feedback or letting you know when a suggestion we have might not glean the best results in turn steering us to a better outcome. We highly recommend Pepe for your team if you want a knowledgeable, proactive and creative marketing advocate!"

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Lolita Carlsen Messer Cutting Systems

"I worked with Pepe Alcazar for 3 years, and he played a pivotal role in helping our company. Their services included marketing strategy, paid media marketing, and social media to website optimization, and our goal was to generate more leads and gain market recognition within the metals industry. Messer Cutting Systems had to navigate a challenging situation with Facebook. Our old Facebook page was banned due to outdated company data and account information not complying with their new rules. Pepe managed to keep our advertising efforts running smoothly on Facebook while he was getting this straightened out. Pepe's contributions included developing and securing a new Facebook page for Messer Cutting Systems, creating
Content and an effective marketing strategy, running video ads, and managing the advertising budget. His expertise and patience were crucial in resolving the Facebook fiasco. This experience highlights the importance of having knowledgeable and proactive professionals like Pepe Alcazar to manage and optimize digital marketing strategies, especially during challenging circumstances like navigating new rules, trends, and restrictions of social media platforms. I am happy to recommend Pepe for any of your marketing needs."

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Jonathan Hostetler 5K Media

" I worked closely with Pepe for over a year at 5K Media, and in that time he demonstrated himself to be the most talented paid media specialist I have encountered in my career. I have worked with more than a dozen specialists in this field, and Pepe stands out as truly exceptional.

The results Pepe drove were consistently remarkable. Among many successful campaigns, he increased return on ad spend (ROAS) by 39.44% on Meta Ads and 78.45% on Google Ads for one ecommerce client within just 5 weeks. He routinely received praise from satisfied clients and peers, to the point that “Kudos to Pepe!” became a fond phrase frequently heard around the office. He was truly a standout superstar on our team. Any team would be extremely fortunate to have him. Please contact me if I can provide any other details."

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Caitlin Orr Optic Marketing Group

"Pepe is truly an expert in his field. He is an excellent communicator and takes time to understand his client's goals thoroughly. Pepe has consistently gone above and beyond to produce fantastic results that produce ROI for our clients. Pepe is a dependable teammate and his hard work, integrity and creativity in paid traffic make him a valuable asset in any environment looking for results."

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Sydney Fuhrman Siege Media

"You can trust Pepe with any paid ad campaign, from Google and Meta ads to Instagram, Tik Tok, and even Bing ads. He has extensive experience across platforms, and he has created and managed many high-converting ad campaigns for B2C and B2B clients in a wide variety of industries. Pepe is a huge asset to any business."

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Pamela Abreu Conklin Media

"From eCommerce brands to global manufacturing companies to start-ups. He approaches each client uniquely and creates a comprehensive plan for their growth. Pepe would make an excellent addition to any team."

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Here's Our Process:

At Alcazar Ad Ops, we cut through the noise with proven systems that deliver real results.

1 Mastering Your Backend Systems

Struggling with tracking, qualifying or nurturing leads? I’ll show you the exact automation tools and software that work best. Plus, you’ll learn how to implement them right away, turning your sales team into appointment-closing machines.

2 Optimizing Your Funnels

Make sure your ad accounts, websites, social media, and lead generation strategies are all in sync. We will ensure you reach the right audience and maintain a steady stream of high-quality leads ready to purchase from you.

3 Perfecting Your Messaging & Copywriting

Get inside your target customers’ heads and speak directly to their desires and needs. With our in-depth market and customer research systems, we will make your business their go-to choice by crafting compelling messages that resonate and convert.

What Sets Us Apart From Cookie Cutter Marketing Agencies & Freelancers:

Tell It Like It Is Approach: If something isn’t working, we’ll be fully transparent with you. If there’s a better way to do it, you’ll hear about it. Our approach is personal and straightforward, focusing on what will actually grow your business.

Tailored Strategies: Each client receives custom-tailored strategies that fit their unique business needs like a bespoke suit, not a one-size-fits-all approach.

Expertise & Experience: Managed ad-spend budgets from $1.5K/month to $450k+/month and delivered consistent, high-impact results.

Technical Proficiency: Advanced skills in data analysis, ad attribution, creative strategy, copywriting, and web conversion rate optimization. Most agencies will have expertise in just one of these areas – we are proficient in every single one of these areas.

Prerequisites for Qualifying as an Alcazar Ad Ops Client:

Minimum $2.5K/Month Ad Spend: We start where serious business begins. Anything less wouldn’t do justice to your growth potential or our expertise.
Rich Visual Assets: For us to start crafting high converting assets, you need a robust collection of images and footage showcasing your services or products.
Proven Concept: We assess your monthly metrics and profitability to ensure your concept has a solid foundation. We prefer established brands over startups.
Product-Market Fit: We focus on marketing products that customers actually want. If your product doesn’t resonate, marketing efforts won’t yield desired results.
Quality and Customer Satisfaction: We uphold ethical standards—only promoting products we believe in. If customers aren’t satisfied, neither are we.

Ready to Transform Your Business?

If you’re serious about growing your business, let’s connect. No fluff, just results. Schedule a call now, and let’s get started on making your marketing systems work for you while you focus on what you love the most.

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